The Optimization Group

What do successful businesses have in common? A great website. We build highly effective websites for small businesses and non-profits in the Brainerd Lakes area.

We Offer These Services:

UX Design and Strategy

UX strategy and research, wireframes, user flows, customer journey mapping, card sort, user testing, prototyping.

Search Engine Optimization (SEO)

Competitive analysis, keyword research, technical SEO, on-page optimization, and content creation.

Landing Page Optimization

Landing page design, conversion funnel audit, heuristic analysis, copywriting, and editing.

WordPress Assistance

Installation, migration, SEO or Google Analytics setup,  plugin configuration, custom design or development.

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Writing and Editing

Copywriting, SEO writing and editing, content strategy, resume writing, or document review.

Photography

Portraits, head shots, product photography, commercial and real estate photography, or photo editing.

WordPress Design

WordPress is perfect for small businesses, startups, non-profits, or freelancers. Let us help you design and build your own custom WordPress website! Our WordPress wizards are also seasoned digital marketers, so take advantage of our expertise and get advice on conversion optimization, SEO, and more!

Logo Design and Branding

Our proven lean branding methodology is designed for new companies. We provide you with the key pieces you need to launch your business (logo, fonts, color palette, web patterns). Also a great option for small businesses who want a brand refresh.

Photography

If you need professional photos for your website, we can help with that too. From corporate head shots to event photography, and everything in between.

Testimonials

What's it like to work with the Optimization Group?

"Delivers outstanding results time and time again."

"Expert, and I sincerely mean expert, at web marketing."

"Set a new and very high benchmark in my world."

Let's work together!

Sign up for a free consultation to talk about your website or digital marketing project.